Relentless

Healthcare advertising tends to paint a serene picture of what it’s like to be a patient.

And that couldn’t be further from the truth.

Before hope comes fear, confusion and pain–not just for patients, but also their families.

We wanted to show this full, raw rollercoaster of emotions from the relentless nature of sickness to the relentless spirit of UChicago Medicine’s researchers, physicians and patients.

According to Reel Chicago, “The result is quite stunning.”

Chicago/Midwest Emmy Award Winner

Featured in Reel Chicago (Top Chicago Advertising Campaigns & Reel Ad of the Week)

  • 60 million+ impressions in first 3 months

Relentless - Anthem :60

Print

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Wild Postings

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Bus Shelters

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OOH

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Bus Wraps

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Train Wraps

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ECD: Denny Hebson

Sr. Copywriter: Hayes Cascia

Sr. Art Director: Charlie Tan Lim

Director & Photographer: Sandro Miller

Production Company: Bottle Rocket Productions