IDEAL National Championship

As part of IDEAL Electrical’s “The Electrician’s Champion” campaign, we created the IDEAL National Championship to elevate the electrical trade by putting a spotlight on the electricians who literally power our world.

The IDEAL National Championship is a year long competition that culminates in the ultimate championship weekend to crown the world’s best electricians (think March Madness, but more electricity and less dunks).

Since its inception in 2016, the competition has become an annual tradition for IDEAL and, in 2019, it expanded on a global scale to feature competitors from China, Mexico, Australia, Canada and the U.S.

2019 Adweek Experiential Awards Finalist: Best Long-Running Experiential Activation

IDEAL National Championship Case Study

ECD: Denny Hebson

Sr. Copywriter: Hayes Cascia

Sr. Art Director: Charlie Tan Lim