#FlyTheW

In 2015, we set out to unite Cubs Nation during the playoffs with a rally cry.

We ended up with a global phenomenon that flies even higher with every Cubs “W.”  

Ask me about the full story behind creating one of baseball’s most successful hashtags.

2017 Silver Clio - Integrated Campaign

2017 Gold Shorty Award - Integrated Campaign

Featured in Adweek

• 2 billion+ impressions and counting

#Flythew Case Study

Tweet From a SOx Fan

CD: Michael Dorich / Ron Sone

Copywriter: Hayes Cascia